This is were to express your creative side and catch the eye of your users. Knowing what your customers want is the key to the tool shed because some tools are better to use than others for the market you are in.
You should implement some tools but too many can lag your site and be overwhelming to the consumer. Know your market and what they want. If you are selling a consulting service, bombarding your viewers with off the wall information that doesn't pertain to your consulting or other services is not the right direction.
This seems blatantly obvious but you would be surprised on how many consultants try to upsell customers that haven't worked with them before. The customers that have worked with them will overlook the option for consulting but a new customer will be in utter confusion when they cant even find an option for consulting and you are trying to upsell your latest book.
The tools that you implement should help to inform your customers on new offers, incentives, opportunities all without overloading them with too much information.
You should implement some tools but too many can lag your site and be overwhelming to the consumer. Know your market and what they want. If you are selling a consulting service, bombarding your viewers with off the wall information that doesn't pertain to your consulting or other services is not the right direction.
This seems blatantly obvious but you would be surprised on how many consultants try to upsell customers that haven't worked with them before. The customers that have worked with them will overlook the option for consulting but a new customer will be in utter confusion when they cant even find an option for consulting and you are trying to upsell your latest book.
The tools that you implement should help to inform your customers on new offers, incentives, opportunities all without overloading them with too much information.
Tools aren't just a user friendly option to satisfy your customers, they also help you. There is plenty of quality tracking software to help you with what is working and what isn't and many of these tools integrate directly inside or with widgets.
Lets say you wanted a scheduling system that automatically booked your sessions for you without you having to lift a finger. The system told you where the event was, what you needed, the time, etc. much like a personal assistant. But this personal assistant tracks where customers are falling off in the scheduling process as well.
These types of widgets work full time for you, constantly tracking, analyzing, improvising, and improving while you are out enjoying what you love to do.
Lets say you wanted a scheduling system that automatically booked your sessions for you without you having to lift a finger. The system told you where the event was, what you needed, the time, etc. much like a personal assistant. But this personal assistant tracks where customers are falling off in the scheduling process as well.
These types of widgets work full time for you, constantly tracking, analyzing, improvising, and improving while you are out enjoying what you love to do.
Google is the #1 search engine by far. They provide 20+ Free tools just for the bettering of your website and virtually all of them are free. This is why we integrate googles amazing tools with our websites to insure optimal performance. By using Google tag manager we are able to house all of the tools that we use from google in one location and with one block of HTML. This is huge because inside the tag manager can optimize nearly anything without being a coding genius.
